Sarathy'sPortfolio
Vijaya Sarathy

Hello

I'M Sarathy

Vijaya Sarathy

User Experience & Visual Designer

I bring extensive experience in UX/UI Product Design focused on driving digital transformation across the product lifecycle. I excel at turning complex challenges into simple, user-friendly, and scalable solutions.

By aligning business goals with user needs, I deliver impactful products that enhance efficiency, foster innovation, and create meaningful experiences from concept to deployment.

18+

Years of Experience

10+

Clients

15+

Projects

What i do

UX Strategy & Research

I begin every project by understanding the user — their motivations, pain points, and behaviors — and aligning that insight with business goals.

UX Architecture

I craft information architecture, navigation, and flows that feel intuitive, reducing cognitive load and helping users get things done — seamlessly.

Visual Design

I blend brand aesthetics with usability to create visually polished, consistent, and responsive interfaces across web and mobile platforms.

Validation & Iteration

I believe great design evolves through feedback. I use prototyping to validate concepts early and often — saving time, cost, and guesswork.

Developer Handoff

I speak the language of developers and product managers, ensuring smooth collaboration from design to delivery.

Creative Direction

I contribute beyond pixels — mentoring designers, leading design reviews, and shaping design culture.

Latest Work

Product Design: DispatchHub

DispatchHub is a user-friendly platform designed to help small business retailers streamline operations by connecting retailers, distributors, and delivery partners.

simplifies order tracking, provides real-time delivery updates, and improves customer satisfaction.

Product Vision

  • Automated Notifications: Ensure timely alerts for customers and delivery teams.
  • Empowers Small Business Retailers: Enhances efficiency to stay competitive in the market.
  • Performance Insights: Gain valuable data on delivery metrics and operations for continuous improvement.

DispatchHub

Delivery Management System

Persona

DispatchHub - Retailer

Taskflow

DispatchHub - Retailer

Userflow

DispatchHub - Retailer

Tracking Status

Design System

Let's Connect

Feel free to connect with me on my social platform below to collaborate, share ideas, or discuss exciting opportunities. Let’s create something impactful together!